State of Customer Experience in Retail in an AI-Driven World

Fountain Tire increases web bookings.

How Fountain Tire drives 10% more web bookings and unifies B2B and B2C commerce across 170 stores with Adobe Commerce.

AI shoppers convert 40% better as Prime Day hits $26.4B.

U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

AI is reshaping travel discovery.

Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.