Adobe 2025 State of Customer Experience — Retail

REPORT

State of Customer Experience in Retail in an AI-Driven World

  • Best Buy builds an AI-ready content engine.

    Best Buy scales governed content activation with Adobe Experience Manager Assets, Workfront, and Firefly.

  • How AI can drive long-term retail app engagement.

    Discover why customers delete retail apps and how Adobe Brand Concierge delivers AI-powered experiences that boost retention.

  • Fountain Tire increases web bookings.

    How Fountain Tire drives 10% more web bookings and unifies B2B and B2C commerce across 170 stores with Adobe Commerce.

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