Adobe 2025 State of Customer Experience — Retail

REPORT

State of Customer Experience in Retail in an AI-Driven World

  • AI traffic now drives 83% higher revenue per visit.

    Adobe data shows AI-referred shoppers convert 90% better. Find out what it means for retailers this holiday season.

  • The State of AI Readiness in Retail.

    Explore insights on why 56% of retailers struggle to scale AI initiatives, and a five-step action plan on how to overcome current hurdles.

  • Decoding the data shaping 2026 holiday strategy.

    Explore new research on 2026 holiday shopper behavior and how leading brands are adapting creative and media strategy.

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