Beyond Points and Perks: Turn Customer Data into Lifetime Value

Adobe Digital Leaders Webinar

Beyond Points and Perks: Turn Customer Data into Lifetime Value

Length: 47 mins

Every purchase, visit, and interaction is an opportunity to build loyalty and drive growth. In an AI-powered world where customers expect every experience to be relevant, brands need more than points and perks. They need to understand their customers, anticipate their needs, and deliver personalized experiences across every touchpoint.

Join Adobe and Blue Rewards experts as they explore how leading organizations are turning loyalty into a connected, end-to-end customer experience and a foundation for lasting growth.

You'll learn how to:

  • Unify customer data across touchpoints to build a complete, actionable picture of your most valuable customers. - Orchestrate personalized loyalty journeys that adapt in real time across channels, regions, and key customer moments.
  • Use AI to anticipate customer needs, reduce churn, and deepen engagement before loyalty is at risk
  • Connect journey performance to business outcomes with analytics that tie customer experience and revenues.

Please share your contact information to view the webinar.


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Event speakers

Adam Wilson

Director, Marketing Operations
Blue Rewards

Adam Wilson is the Director of Marketing Operations at Blue Rewards where h...

Tyler Hogue

Principal Product Marketing Manager
Adobe

Tyler Hogue is a Principal Product Marketing Manager at Adobe, where he lea...

Julie Hoffman

Global Director, Industry Strategy - Travel, Hospitality, Dining & Loyalty
Adobe

Julie is an entrepreneurial executive with over 25 years of experience defi...
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Title
Beyond points and perks: Turn customer data into lifetime value.
cardDate
2026-09-14
cardImage
CardDescription
Every purchase, visit, and interaction is an opportunity to build loyalty and drive growth. In an AI-powered world where customers expect every experience to be relevant, brands need more than points and perks.
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:products/adobe-journey-optimizer