Adobe Digital Leaders Webinar

Beyond Points and Perks: Turn Customer Data into Lifetime Value

Length: 47 mins

Every purchase, visit, and interaction is an opportunity to build loyalty and drive growth. In an AI-powered world where customers expect every experience to be relevant, brands need more than points and perks. They need to understand their customers, anticipate their needs, and deliver personalized experiences across every touchpoint.

Join Adobe and Blue Rewards experts as they explore how leading organizations are turning loyalty into a connected, end-to-end customer experience and a foundation for lasting growth.

You'll learn how to:

  • Unify customer data across touchpoints to build a complete, actionable picture of your most valuable customers. - Orchestrate personalized loyalty journeys that adapt in real time across channels, regions, and key customer moments.
  • Use AI to anticipate customer needs, reduce churn, and deepen engagement before loyalty is at risk
  • Connect journey performance to business outcomes with analytics that tie customer experience and revenues.
Marketo Configurator Friday, September 11, 2026 at 14:08
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https://video.tv.adobe.com/v/3503260?end=nothing&learn=on&captions=eng

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Event speakers

Adam Wilson

Director, Marketing Operations
Blue Rewards

Adam Wilson is the Director of Marketing Operations at Blue Rewards where he works at the intersection of technology, data, and marketing. At Blue Rewards, he’s been involved in the end-to-end implementation of AEP RTCDP and Journey Optimizer, establishing a multi-channel audience library and integrated customer journeys that leverage real-time customer interactions. He has over 10 years’ experience in marketing and advertising operations, designing multi-channel digital campaigns and experiences.
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Tyler Hogue

Principal Product Marketing Manager
Adobe

Tyler Hogue is a Principal Product Marketing Manager at Adobe, where he leads GTM strategy for the customer journeys portfolio across Japan and Asia Pacific and drives global strategy for Adobe’s loyalty offerings. With over a decade of experience in digital marketing and loyalty innovation, he’s passionate about helping brands deliver experiences that engage and delight consumers.
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Julie Hoffman

Global Director, Industry Strategy - Travel, Hospitality, Dining & Loyalty
Adobe

Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.
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Beyond Points and Perks: Turn Customer Data into Lifetime Value.
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2026-09-14
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Every purchase, visit, and interaction is an opportunity to build loyalty and drive growth. In an AI-powered world where customers expect every experience to be relevant, brands need more than points and perks.
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