WEBINAR

Create, Iterate, and Refine Video Content with Generative AI

Length: 30 mins

Until recently, video concepting has been a costly, time-consuming process requiring large teams and extensive resources. Static storyboards and limited pre-visualization tools make it difficult to align creative vision and visual effects early in the process, ultimately leading to potential filming delays or expensive reshoots.

Adobe Firefly is changing the way teams approach video creation by making it possible to ideate, refine, and extend content in entirely new ways. Watch this on-demand event to experience how generative AI-powered video can help you prototype faster, explore creative possibilities, and streamline production workflows.

Follow along as we turn concepts into visuals and show you how Firefly can:

Create engaging video mockups that help visualize scripts and screenplays before investing heavily in production.
Adjust and iterate visuals quickly to reach creative goals and align with stakeholders.
Accomplish aesthetic objectives by transforming existing footage with smooth transitions, b-roll, and effects.

Marketo Configurator Friday 4 April 2025 at 21:52

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Event speakers

Kevin Towes

Director of Product Management

Adobe Video
Adobe

Kevin is an energetic and respected technology executive with over 30 years of product leadership experience focusing on video tools and distribution. Kevin has focused his career on the evolution of the Media & Entertainment industry by re-imagining the creation, distribution, and monetization of video entertainment. Today, Kevin leads product management for Adobe Premiere Pro and Firefly Services for Video automation workflows and represents Adobe in industry forums focused on workflow interchange, security and represents Adobe on industry groups such as MovieLabs.

Shawn McDaniel

Senior Professional Video Evangelist & Community Advocate

Adobe

Shawn’s passion for filmmaking started early, making movies for his family, which inspired him to move to LA and pursue a career in the film industry. His journey began as a video editor for Buzzfeed, MGM, and Riot Games. He also worked as a trainer at Apple for five years before moving to Frame.io. There, he started in customer support, addressing workflow issues, and later joined the Frame.io marketing team. He created a series of training videos called "Tip of the Week" and "Short Cuts developed the virtual event program Frame.io Live. Now at Adobe, Shawn serves as a Video Evangelist, focusing on content creation to engage and inspire the creative community.

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Create, iterate, and refine video content with generative AI.

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Discover how generative AI transforms video creation to make it easier to prototype, iterate, and align on creative vision.

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2025-04-04

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caas:content-type/webinar