Adobe Digital Leaders Webinar

How Cineplex Engages Moviegoers with Adobe Journey Optimizer

Length: 47 mins

Join Adobe and Cineplex for a behind-the-scenes look at how Cineplex has transformed its email marketing strategy to meet the moment with real-time customer journeys, personalized batch campaigns, and modular content tailored to each unique moviegoer.

You’ll learn how Cineplex uses Adobe Journey Optimizer to:

Power dynamic journeys and campaigns in one platform, adapting to real-time data such as attendance, location, and loyalty.
Accelerate content velocity and personalize content based on real-time needs.
Measure success beyond clicks to drive ticket sales, loyalty, and long-term value.

Whether you’re reimagining your approach to email or evolving toward customer-centric omnichannel engagement, this session will offer practical insights and inspiration from an industry in motion.

Marketo Configurator Monday, July 28, 2025 at 09:38

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https://video.tv.adobe.com/v/3469850?end=nothing&learn=on&captions=eng

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Event speakers

Lina Ashkar

Senior Manager, Personalization and Digital Analytics Platform

Cineplex

Lina is a martech and data leader with 15 years of experience in product management, marketing operations, analytics, and personalization across various industries—including loyalty programs, airlines, telecom, and entertainment. She’s passionate about extracting value from data and enabling technology solutions that create engaging customer experiences and drive business growth.

Rohan Bhatt

Senior Product Marketing Manager

Adobe

Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to Adobe, Rohan spent over five years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. He holds an MBA and an MS in Design Innovation from Kellogg at Northwestern University.

Ryan Reynolds

Senior Manager, Lifecycle Marketing and Automation

Cineplex

As a Senior Manager of Lifecycle Marketing and Automation, Ryan brings a wealth of cross-industry experience spanning sports, retail, and entertainment. With a background in both agency and client-side roles, he excels at leveraging personalization and customer insights to drive impactful, revenue-generating results. His expertise includes building scalable, automated campaigns across multiple channels—including email, push, in-app messaging, and SMS—to maximize engagement across the customer journey.

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How Cineplex engages moviegoers with Adobe Journey Optimizer.

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Look at how Cineplex has transformed its email marketing strategy to meet the moment with real-time customer journeys, personalized batch campaigns, and modular content tailored to each unique moviegoer.

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2025-07-28

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