Adobe Digital Leaders Webinar

How Cineplex Engages Moviegoers with Adobe Journey Optimizer

Length: 47 mins

Join Adobe and Cineplex for a behind-the-scenes look at how Cineplex has transformed its email marketing strategy to meet the moment with real-time customer journeys, personalized batch campaigns, and modular content tailored to each unique moviegoer.

You’ll learn how Cineplex uses Adobe Journey Optimizer to:

Power dynamic journeys and campaigns in one platform, adapting to real-time data such as attendance, location, and loyalty.
Accelerate content velocity and personalize content based on real-time needs.
Measure success beyond clicks to drive ticket sales, loyalty, and long-term value.

Whether you’re reimagining your approach to email or evolving toward customer-centric omnichannel engagement, this session will offer practical insights and inspiration from an industry in motion.

Please share your contact information to view the webinar.

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Event speakers

Lina Ashkar

Senior Manager, Personalization and Digital Analytics Platform

Cineplex

Lina is a martech and data leader with 15 years of experience in product ma...

Rohan Bhatt

Senior Product Marketing Manager

Adobe

Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer ...

Ryan Reynolds

Senior Manager, Lifecycle Marketing and Automation

Cineplex

As a Senior Manager of Lifecycle Marketing and Automation, Ryan brings a we...

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cardTitle

How Cineplex engages moviegoers with Adobe Journey Optimizer.

CardDescription

Look at how Cineplex has transformed its email marketing strategy to meet the moment with real-time customer journeys, personalized batch campaigns, and modular content tailored to each unique moviegoer.

cardDate

2025-07-28

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caas:content-type/webinar