Winning strategies for B2B ecommerce in 2023

Karie Daudt

Director of Commerce Strategy
Perficient

Karie Daudt has more than two decades of experience in digital commerce, management, and business development in the manufacturing and distribution industry. As a Director of Commerce Strategy at Perficient, she helps clients identify business challenges and how to solve them with actional outcomes including process improvements, aligning to the needs of the customer and technology enablement.

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Lisa Berry

Senior Business Strategy Analyst
Gorilla Group

Lisa Berry is experienced in IT eCommerce selling and buying environments in the Private Sector and in IT eServices and systems automation environments. As the Senior Business Strategy Analyst at Gorilla Group, Lisa implements various processes and standards including RUP, UML, Agile/Scrum Methodology, BPMNotation, JAD and RAD. Lisa has is passionate about continuous learning and has been recognized for her ability to compile and understand new data, business processes, and applications.

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Alison Murtagh

Strategic Partner Marketing Manager
Dotdigital

Alison Murtagh is a Strategic Partner Marketing Manager at Dotdigital. She has more than 4 years' experience working in B2B Marketing for ecommerce SaaS companies delivering strategic partner campaigns, co-marketing content and joint events.

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Shannon Hane

Senior Product Marketing Manager
Adobe

Shannon Hane is a Senior Product Marketing Manager for Adobe. She leads a team responsible for Adobe Commerce go-to-market strategies, sales enablement, and customer and market research with particular focus on B2B commerce. Prior to joining Adobe, Shannon managed product marketing for commerce and small business solutions for Magento, eBay, and Yahoo!. She has an MBA from UCLA Anderson School of Management and has held a range of marketing positions at Inktomi, E*TRADE, and Apple.

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