Real-Time Customer Data Platform

Deliver real-time personalization with Real-Time CDP.

Adobe Summit

Introducing 21 must-see sessions - the Best of Adobe Summit On Demand.

What Real-Time Customer Data Platform can do for you

Real-Time CDP is a service built on Adobe Experience Platform that helps you combine known and unknown customer data in real-time for holistic, up-to-date profiles you can access in any channel to create true personalization.

Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalization.

Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.

Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalized experiences to customers everywhere based on real-time updates to customer profiles.

See why Adobe was named a multichannel marketing hubs Leader.

Read 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs to see how Adobe was evaluated among 20 vendors.

See your business thrive in a cookieless future.

Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.

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Fundamentals of customer data platforms


Read this Q&A with Matt Skinner, product marketer at Adobe, to learn the basics of CDPs and why they’re so important.


Real-time experiences with a real-time CDP


Read our Adobe Blog article to dig into the details of CDPs and the value they bring both marketing and IT.

Let’s talk about what Adobe Experience Platform can do for your business.