As part of the sales support team, eight staff members including Chiho Takematsu create the actual design work. Ms. Takematsu primarily uses Adobe Photoshop and Adobe Illustrator, but her favourite Creative Cloud offering is Adobe Stock, which provides access to more than 60 million stock photos. What differentiates Adobe Stock from its competitors for Ms. Takematsu is its simplicity and the roll-over feature that lets users roll over license allotments from months when not as many images are needed.
“It’s very convenient to search for Adobe Stock images from directly within the desktop application,” says Ms. Takematsu. “Previously, I had to launch my browser, search for a stock photo, save the data in a folder and then transfer that data into an application. Compared to the previous process, Adobe Stock is very easy to operate.”
In addition to the abundance of Japan-specific images, such as dashi and miso, Ms. Takematsu appreciates the ease with which illustrations can be used as design elements and the ability to easily conduct searches within Adobe Stock. The sales support team can find images much faster, making it possible to accelerate in-house production of individually tailored promotion tools requested by each restaurant.
Ms. Takematsu also speaks highly of Adobe Creative Cloud Libraries, which make it easy to save a selected image. “With design jobs, it’s rare to get approval on the first attempt,” she says. “Even when a stock photo is used, sometimes the photo must be replaced, so the ability to save numerous photos as potential candidates in Adobe Creative Cloud Libraries in preparation for the possibility of replacement is very convenient.”
Ms. Takematsu also uses the font service Adobe Typekit to produce sales promotion tools. “I often use the handwriting fonts available in Typekit for emphasis,” she explains. “Some of our staff members have also started using Creative Cloud Market, which includes vector images and background materials.”