Life has changed. We’ve shifted from handshakes to video conferences, from in-store browsing to curbside pickup. And this digital-first economy is projected to reach one trillion dollars — that’s in the U.S. alone. But while meaningful customer relationships are as important as ever, building them is more complicated. Brands must deliver customer experiences that are timely, relevant and useful — experiences that feel satisfying and connected, not only to their customer journey, but connected to their lives. These are the experiences that build trust. Today’s economy is digital. And it’s experience that connects customers to your brand.