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In-person on-demand session
Elevating Analytics: QuipTag and QuipSEO’s Impact on Digital Strategy - S727
SPEAKERS
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AEM Architect, NextRow Digital
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Architect, NextRow Digital
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Director, Digital Analytics, NextRow Digital
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ABOUT THE SESSION
As industry leaders navigate the complexities of today’s digital landscape, the effective management of web analytics emerges as a key differentiator. Get introduced to QuipTag and QuipSEO, innovative tools reshaping metadata workflows within Adobe Analytics and Adobe Experience Manager. QuipTag enhances operational efficiency and data accuracy while QuipSEO redefines SEO tag management, aligning it with analytics objectives.
In this session:
- Preview upcoming advancements in QuipTag, showcasing its integration with generative AI and large language models for predictive analytics and content optimization
- Discover how these technologies can elevate strategic decision-making, streamline costs, and sharpen your competitive edge
Track: Planning and Workflow , Analytics , B2B Marketing , Content Management, Customer Journey Management , Content Supply Chain, Generative AI , Personalized Insights and Engagement
Presentation Style: Case/use study, Thought leadership, Value realization
Audience Type: Advertiser, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, Marketing technologist, Omnichannel architect, Social strategist
Technical Level: General audience, Beginner, Intermediate, Advanced
Industry Focus: Healthcare and life sciences, High tech, Media, entertainment, and communications
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