Make the digital economy personal.

Today’s economy is digital-first. But that doesn’t mean customers are data points. Every successful business owner knows it’s the customer experience that counts. So while the economy may be digital, Adobe ensures it’s personal too — for each and every customer.

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One massive economy.

Millions of one-to-one relationships.

Life has changed. We’ve shifted from handshakes to video conferences, from in-store browsing to curbside pickup. And this digital-first economy is projected to reach one trillion dollars — that’s in the U.S. alone. But while meaningful customer relationships are as important as ever, building them is more complicated. Brands must deliver customer experiences that are timely, relevant, and useful — experiences that feel satisfying and connected, not only to their customer journey, but connected to their lives. These are the experiences that build trust. Today’s economy is digital. And it’s experience that connects customers to your brand.

No matter where you are in your digital evolution, Adobe can help.

Adobe has developed the most comprehensive set of customer experience solutions, so you can see the person behind the data and deliver experiences that matter. Adobe is not just an investment in marketing. It’s an investment in customer confidence and brand loyalty.

Here’s how Adobe helps you build experiences that are personal.

Content production at enterprise scale.

Adobe leads in content personalization, with AI-powered workflows that let marketers create and deliver content variations across channels in minutes — not days — independent of IT and creative teams.

Learn more about Adobe Experience Manager

Real-time data, real-time activation.

Adobe offers the only enterprise-grade customer data platform, unifying data from all channels — Adobe and non-Adobe — into real-time profiles, for highly personalized experiences.

Learn more about Adobe Real-Time CDP

Seamless customer journeys.

Adobe gives you AI-driven decisioning and journey orchestration based on real-time customer behaviors so you can deliver rich, timely experiences that are relevant, connected, and of course, shoppable.

Learn more about Adobe Customer Journey Analytics

Adobe Analytics reveals important economic insights.

We analyze terabytes of Adobe Analytics data in real time to uncover powerful information that can help you understand and act on trends influencing our economy.

2022 Holiday Shopping Insights.

Unwrap a wealth of trends, insights, and predictions to help you deliver delightful shopping experiences this holiday season.

View the season’s trends

The Digital Price Index

Powered by Adobe Analytics, the Digital Price Index gives you the most comprehensive measure of inflation in the digital economy.

See the latest numbers

Bringing the Digital Economy Index to life.

The Index was developed by Adobe Digital Insights (ADI) in partnership with leading institutions and economic thinkers.

Austan Goolsbee

Austan Goolsbee

Robert P. Gwinn Professor of Economics at the University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Barack Obama.

Pete Klenow

Pete Klenow

Professor at Stanford University’s Department of Economics, visiting scholar for the Federal Reserve bank of San Francisco, and member of editorial boards for several financial journals.


Take a tour of personalization with Adobe.

Learn how Adobe Experience Cloud lets you deliver personalized experiences to each and every customer in this interactive demo.

Go to demo