Watch this session and learn about the pros & cons of building versus buying software platforms as well as key considerations that come into play. Our enterprise architects discuss why a hybrid approach is ideal for most customers. They dive into the capabilities of our Adobe Enterprise Platform and its apps. Besides that, they explain how AEP & Apps best accommodates this approach and unlocks new capabilities for your organisation.  

Watch this 45 min session and learn more about:

• Buy vs Build: the considerations you should take before buying or building; 
• advantages of a 'hybrid by design' approach; 
• how AEP & Apps accommodate the best approach for your team /company.

Are you ready for new opportunities? Opportunities which enable commerce events to be collected by Adobe Commerce and then shared with Adobe Experience Platform? Then this session is for you! We welcomed our Chief Technologist of Western Europe, Wouter van Geluwe. He tells you everything about the current integration between Adobe Experience Platform and Adobe Commerce. 

After this session, you’ll be able to use Adobe Experience Platform for communication and orchestration, to define a segment that qualifies in real-time. Besides that, you can use that segment to define rules and offers in Adobe Commerce. Watch this session and find out what the integration between Adobe Commerce and Adobe Experience Platform can mean for you and your organisation.

Watch this one-hour session and learn more about:

• Adobe Experience Platform and Adobe Commerce;
• the current integration between Adobe Experience Platform and Adobe Commerce;
• optimising your strategy by using segments in Adobe Commerce.

In this session, you will learn how to implement real-time server-side forwarding using Adobe's Edge infrastructure and see what out-of-the-box connections are available and what use cases are supported.

With the explosion of digital channels, 3D asset creation has become the new content revolution. It is the driving force behind the need for increasingly personalized and engaging customer experiences. The challenge today is shifting from experimentation to industrialization of the rich content supply chain, both at scale and speed.​

For this special session we will are welcoming our platinum partner Valtech, who will present Amer Sports customer case and how the group has improved the experience of its distributors and e-tail customers with its various brands (Salomon, Atomic, etc.) by centralizing and simplifying the access to digital content, while strengthening its content management.

Join us for this 30 min session and learn more about:

• how to leverage 3D tools to operationalize quick asset creation pipeline at scale
• how to effectively collaborate and govern across distributed design, development, and marketing teams
• why and how the content supply chain can be accelerated

Optimizing your content supply chain resolves the business problem of disconnected workflows, technology, and teams that hinder an organization’s ability to effectively deliver and scale content. The end goal of how this content will be used – to power marketing campaigns, media streaming interactive experiences, or to improve the employee experience – will change and increase as new digital channels emerge.
 

In this session we will dissect the process of managing asset creation by connecting the creative team, the project team, and the marketing team. We will demonstrate how to seamlessly bring Creatives, Project Management, and Marketing teams together with speed and scale.

Join us for this 30 min session and learn more about:

• how to connect creative and marketing teams so they can work more seamlessly together
• how to improve communication flow between project team members
• how to meet demand and increase scale and speed of digital asset creation and management.

In this Tech Academy session, we did deep dive on the use cases and integration patterns between Adobe Experience Platform and call centre environments such as Genesys, ServiceNow and custom-built apps. Jithin Kumar from DNB joined us in this session to show us how DNB are building a custom application that will connect their service agent team directly to Adobe Experience Platform, so that the service team can use real-time customer context to optimize their conversations with customers

Brands are under tremendous pressure to adapt to ever-evolving consumer expectations, and face constant challenges such as accelerating time to market and to delight customers with relevant experiences, being agile with high system-level availability at all time, allowing marketing and IT teams to build, test, and launch new and innovative experiences quickly and having dependable performance and reliable security.

Watch this 30 min session and learn more about:

• how to simplify your architecture by moving to the cloud for content management
• an always up to date application that makes it easier and faster to deploy features into production
• improve performance and scalability
• integrate easily between Adobe’s (or 3rd party) cloud-native solutions"

We will show you how Adobe simplifies this work so your creatives and marketers can collaborate to do their jobs efficiently.  Asset management shouldn’t be daunting, but rather an easy to use yet crucial part of your marketing stack.

Watch this 30 min session and learn more about how:
 

• to better connect creative teams with marketing teams to speed asset creation 
• to manage assets so they are easy to find and deliver across channels
• to leverage better automation tools to see work efficiencies.​​
• AI can help you save time when tagging and sharing enriched metadata

The Adobe Experience Platform Edge Network provides an optimised way for customers to interact with any Adobe Experience Cloud or Adobe Experience Platform Edge services.

For this Tech Academy demonstration, Adobe's Edge Network Server API was connected to an AWS backend, which is using AWS API Gateway and AWS Lambda to process incoming GET/POST requests. Incoming requests result in Experience Events being ingested into Adobe Experience Platform, and the response from Adobe's Edge which contains the next best offer and any other personalization information is then provided back into AWS Lambda, and then provided back to the front-end app for personalization of the customer journey.

The Edge Network Server API can be used for a variety of data collection, personalisation, advertising and marketing use cases. The Server API can be used on servers, IoT devices, set-top boxes, and a variety of other devices.

Since the Server API does not rely on any libraries to load, it provides a lightning-fast way to interact with the Adobe Experience Platform Edge Network and supported solutions.

Benefits of the Server API architecture include things like reduced page load time, improved latency, first-party data collection and streamlined, server-side communication between services.

The Edge Network Server API is a additional way to collect data and send it to Adobe's Edge server-side. The other supported client-side options that rely on Web SDK and Mobile SDK can still be used to ingest data into Adobe's Edge client-side.

Today, most businesses collect mountains of data in their quest to better understand their customers so they can create great products and experiences. But the challenge is not just collecting more data, it is integrating, analysing, understanding and sharing that data across the business. It requires the right data, from all channels, working together to create a holistic picture of the customer journey, as well as the right tools to analyse the journey and quickly activate discovered insights. In this session, discover how Adobe's Customer Journey Analytics can help.

In this Tech Academy event which took place on June 7, we talked about First Party IDs! Our experts Paul van Oosterhout and Alberto De Caro walked you through a scalable and privacy-conscious solution that addresses issues like increased traffic and inconsistent customer profiles in environments such as Safari on iOS, macOS and Firefox.