Virtual deep dives. Live.

31 January 2023: Connect your call center to AEP 
28 February 2023: Adobe Experience Cloud architecture:
old vs new 

28 March 2023: Real-Time CDP Connections: Server-side Forwarding of event data
12-13 CET | 11-12 GMT 

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Join Tech Academy, a virtual deep dive series with industry peers and Adobe experts to learn more about how to collect, normalise and unify consumer and professional data into real-time person and account profiles for personalising customer experiences at scale.

Interesting and open to all, to technical audiences in particular

Grab your coffee (GMT time zone) or your lunch (CET time zone) and join the 60min deep dive sessions online.

Tuesday 31 January 2023

12:00 – 13:00 CET | 11:00 – 12:00 GMT

Connect your call center to AEP

We will do a deep dive on the use cases and integration patterns between Adobe Experience Platform and call centre environments such as Genesys and ServiceNow. Also, during this session, a customer will show us how they built a custom application that connects their service agent team directly to Adobe Experience Platform, allowing the service team to use real-time customer context to optimise their conversations with customers.

Tuesday 28 February 2023

12:00 – 13:00 CET | 11:00 – 12:00 GMT

Adobe Experience Cloud architecture: old vs new

We will compare the 'old' Adobe Experience Cloud architecture of Adobe Analytics, Adobe Audience Manager and Adobe Target with the 'new' architecture using Edge, Adobe Experience Platform, Real-time CDP, Adobe Journey Optimizer and Customer Journey Analytics. We will share a point of view on how to compare both architectures and how to look at a potential migration.

Tuesday 28 March 2023

12:00 – 13:00 CEST | 11:00 – 12:00 BST

Real-Time CDP Connections: Server-side Forwarding of event data

You will learn how to implement real-time server-side forwarding using Adobe's Edge infrastructure and see what out-of-the-box connections are available and what use cases are supported.

Register now, and we'll keep you posted.