Virtual deep dives

7 June 2022 on First Party ID, Edge Data Collection
5 July 2022 on Same-page personalisation
12:00-13:00 CEST | 11:00-12:00 BST

Join Tech Academy, a virtual deep dive series with industry peers and Adobe experts to learn more about how to collect, normalise and unify consumer and professional data into real-time person and account profiles for personalising customer experiences at scale.

Interesting and open to all, to technical audiences in particular

Grab your coffee (BST time zone) or your lunch (CEST time zone) and join the 60min deep dive sessions online.

Tuesday 7 June 2022

12:00 – 13:00 CEST | 11:00 – 12:00 BST

First Party ID, Edge Data Collection

By now everyone has heard about the death of the 3rd party cookie. In this session, we'll walk you through a scalable and privacy-conscious solution to address issues like increased traffic and inconsistent customer profiles in environments such as Safari on iOS and macOS, Firefox and others.
You'll learn how to use First Party IDs in conjunction with Adobe's Edge data collection servers, and how to transform incoming hit data at the edge in real-time.

Tuesday 5 July 2022

12:00 – 13:00 CEST | 11:00 – 12:00 BST

Same-page personalisation 

Personalisation needs to be real-time, contextual and consistent in an omnichannel world. With a recent release, you can implement Adobe Target at the edge and make personalisation decisions within milliseconds, in time for delivery on the same or next page.

In this session, you'll learn about high-impact cases that use offers, segments and profile attributes from the customer profile in Adobe Experience Platform's Real-Time CDP to personalise an experience in a 1-1 way.

Register now, and we'll keep you posted.