Like most things in business, change begins with individuals. Even with the buzz around AI and customer experience, c-level executives recognise the role of company culture in making that happen. Expectations have never been higher, both from customers and employees. For some, company culture means having the right talent, appropriate training and even shared values. For leading companies, it certainly transcends business strategy; it’s a complete transformation. As David Goldman, the Chief Digital Officer at Coca Cola memorably puts it, “It’s about disrupting ourselves before someone else disrupts us.” To evolve, companies need talented leaders who can challenge the business and move it forward. The independent membership and research organisation, The Conference Board, recently revealed that 43% of executives predicted that attracting talent would be the biggest issue five years from now. Our 2020 Digital Transformation Trends survey results also found that those in c-level positions were 25% more likely to take an open-minded approach to learning.