The digital experience conference is back, 8-9 June 2023 – London and virtual.
Media buyers want to connect ad experiences.
We’re the glue.
As advertisers, you face many challenges in the industry. Privacy regulations are increasing, omnichannel advertising is tricky, there’s a lack of transparency and we all have to evolve our measurement strategies. Fortunately, we’re helping companies find success with integrated ad technology and more visibility. Progress and change are all part of the journey.
A comprehensive approach to advertising challenges
Chances are, you want to know how Adobe is going to help you navigate the latest industry challenges. Like transparency, measurement and how to connect all your ads and experiences. You’ve come to the right place.
Improve transparency and brand safety with the first end-to-end independent advertising platform that integrates all your channels into one view, from digital to TV.
Integrate data from all sources — online, off-line, third-party or internal — and tie them into a single profile that’s shared directly with our ad platform with real-time activation.
Pass analytics data, like view-through and click-through, straight into the DSP and let our machine learning give your teams the insights to optimise campaigns.
Advertising is about making connections
Sure, the media landscape has changed. But it’s still about connecting the right creative with the right audience — with the goal of converting prospects into loyal customers. And today’s tools have become more sophisticated to help you deal with a more complex media environment.
Connecting every aspect of advertising is the holy grail. We’re talking connected data, channels, creative and platforms. The result is better transparency, optimised media spend and more brand engagement. That said, our industry is always moving and if you want to keep up with the latest stories, feel free to check out our advertising collection at CMO.com.
“I’ve been in advertising my whole career and all of the promises that were made throughout the decades related to how data would be used to really target people and identify what people are interested in is now a reality.”
Director of Digital Customer Acquisition, ServiceNow
Integrate the big three
A big part of a connected advertising experience is the ability to integrate the big three — analytics, audiences and advertising. In the past, these three functions have lived in silos. Fortunately, our new ad stack has better integrated them all. If you’re curious to see how we do it, take a look at these two articles on our blog.
Advertising trends for 2019
We recently partnered with Econsultancy to explore the key trends in our industry. Here’s where you can read the full report. A few insights that we found interesting are the top priorities of advertisers. Forty-six per cent say that content and experience management are critical. And 44% say that audience and data management are a priority. Which means that data and how you manage experiences are connected.
Behind the scenes with connected advertising
Here’s the good news, you don’t have to do this all alone. Today we have access to artificial intelligence and machine learning that can offer a wealth of insights and data processing, working behind the scenes to optimise your ad spend and bring all your advertising onto a single platform.
“Adobe Advertising Cloud already uses much stronger algorithms than any other solution that we’ve seen. Adobe Sensei and artificial intelligence amplify those capabilities by expanding our view and reach, as well as automate how we allocate resources, making us that much more impactful as a team.”
Senior Manager of Digital Optimisation, Allianz Group
What the analysts have to say
Beyond our perspective of the industry, you can trust that the adtech analysts have scoured the digital landscape in search for the best solutions. Here are a few of the latest reports.
Advertising in the experience era.
Keith Eadie, VP & GM of Adobe Advertising Cloud, covers the state of the advertising industry with a plea for more focus on the consumer as we move into the experience era.
Advertising Insights and Resources
Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising
Take a look at the evolution of digital advertising to see how far it’s come — and where it’s headed in the future.
Adobe Advertising Cloud
Watch these thought-provoking presentations from some of the brightest minds in the industry as they discuss everything from privacy challenges to using your data more effectively.
Consumers want diversity in advertising
A recent Adobe survey of over 2,000 people found that diversity in advertising is something that consumers have come to expect. Read the blog to get the details.
Learn about other roles critical to great experiences
Progress doesn’t happen in a vacuum and you can’t succeed on your own. Check out these other roles of valuable teammates — and learn how you can all work together to improve customer experiences.
Digital leaders are at the forefront of the digital revolution, staying ahead of the competition and delivering the best customer experiences around. Learn more about digital leaders and how to join forces with them for long-term success.
Marketers should master the six marketing use cases, spanning everything from campaign orchestration to content velocity. Learn more about the marketer’s role and how can partner closely with them.
For IT, managing the customer experience is mission critical. And they rely on robust tech, extensibility, and AI to power your digital transformation. Learn more about IT’s role and how you can work together to succeed.