Internal culture can slow down product evolution, kill efficiency and stand in the way of digital transformation. Sixty per cent of marketers at companies with over 150 million pounds (about $196 million) in revenues said that outdated workflows were holding them back. Yet almost a third of customer experience leaders told a different story. For them, inadequate budgets were the main barrier, suggesting that they have the capabilities but not always the resources to deliver better digital experiences. Leading businesses also tended to provide a wider range of learning resources, tailoring the approach to the task and the individual. Based on our findings, we suggest a balance between corporate learning platforms, encouraging people to read blogs and follow influencers and in-person training.