With unauthenticated visitors, marketers typically ignore one-to-one considerations and, instead, deliver campaigns targeted at a broad base of unauthenticated traffic. Adobe lets you recognize these visitors and personalize their experience based on their past behavior and the current context of their visit, such as channel, device, and more.
- Recognize visitors who haven’t logged in and use data to segment audiences and publish them for activation.
- Recognize if a customer signed in before and use the identity graph to link profile data to behavioral data to retarget across devices.
- Personalize site experience based on past browsing activity.
- Respect consumer privacy by preventing the merger of authenticated and unauthenticated profiles for personalization.