2019 Video in Business Benchmark Report

About the Report

How do you stack up against the benchmarks?

Consider this: Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service and 79% say a brand video has convinced them to buy a piece of software or app.

Video is an incredibly powerful medium and its value to businesses—both B2B and B2C—is only increasing. That’s why it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. Discover key takeaways on average video lengths, viewer engagement, video formats and much more in this comprehensive report.