Customer experience. Smart money is on it.
According to Ovum, 57 percent of financial services companies say their digital marketing systems prevent them from connecting with customers in meaningful ways. For 100 percent of those companies, it’s make or break time.
Read The Battle of CX: Essential Traits of a Digital FSI Leader to learn about the following:
• How digital FSI leaders are responding to changing customer demands
• What obstacles stand in the way of relevant, cross-channel engagement
• Which investments and strategies digital FSI leaders plan to implement
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