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Published in collaboration with Econsultancy, 2020 Digital Trends: Advertising in Focus reveals how advertising executives are taking back the initiative and putting themselves in the customers’ shoes.

We spoke to advertisers about their strategies for customer experience, and how to personalize content without overstepping the boundaries when it comes to privacy. A few of the highlights we found were that in 2020, data-driven marketing that focuses on the individual was seen as the most exciting opportunity for advertisers. However, due to tech capabilities, most executives said their organization is “not very advanced” when it comes to customer experience.

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