Adobe receives highest scores in all four Critical Capabilities use cases.




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When evaluated against four use cases, Gartner’s 2020 Critical Capabilities for Multichannel Marketing Hubs report gives Adobe the highest scores across all four. Check out the full report for a detailed breakdown of their findings.

The use cases Gartner evaluates are:

  • Campaign Creation
  • Campaign Orchestration
  • Campaign Execution
  • Campaign Measurement
     

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Gartner 2020 Critical Capabilities for Multichannel Marketing Hubs, Gartner, May 2020

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