Adobe 2025 State of Customer Experience — Travel & Hospitality

REPORT

State of Customer Experience in Travel & Hospitality in an AI-Driven World

  • AI is reshaping travel discovery.

    Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.

  • How Wyndham enables personalized guest journeys.

    See how Wyndham powers personalized guest journeys by understanding guest behavior with Adobe Customer Journey Analytics and Quantum Metric.

  • Lufthansa Systems boosts training efficiency.

    Lufthansa Systems supports flight planners and operational specialists with blended learning through Adobe Learning Manager.

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