Personalization at Scale: CDP & Modern Data Management for Financial Services

ADOBE EXPERIENCE MAKERS PRESENTS

Personalization at Scale: CDP & Modern Data Management for Financial Services

Price: Free
Length: 51 min 36 sec

Financial services providers are turning to customer data platforms (CDPs) to gain deeper customer insights and power in-the-moment experience. Learn how Adobe Real-Time CDP helps you collect the right data to build powerful audiences and customer journeys.

Event speakers

Speaker - Carly French

Carly French

Senior Manager, Technology Strategy
Merkle

Speaker - Christopher Young

Christopher Young

Director of Industry Strategy & Marketing, Financial Services
Adobe

Speaker - Frank Hong

Frank Hong

Software Group Manager
T. Rowe Price

Real Time CDP

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