INDUSTRY LEADERSHIP
Great experiences are great differentiators
For customer experience, it’s not just about marketing, analytics, advertising, content, commerce, or CRM lead management. It’s about all of them.
The reports say it all.
Explore analyst reports by category.
Digital experiences
Digital experience platforms
Read the Forrester Wave™: Digital Experience Platforms Q3 2019 report to learn how Adobe Experience Platform and real-time customer data powers digital transformation.
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Enterprise marketing software suites
See why Forrester said, “Adobe wants to make marketers’ digital dreams come true in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019".
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Content and commerce
Agile content management systems
Download The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 to see which strengths helped us stand out.
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Digital asset management for customer experiences
As a Leader in The Forrester Wave™: Digital Asset Management for Customer Experiences, Q4 2019, Adobe has received the highest possible score in several categories, including video and emerging content support and market approach.
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B2B commerce suites
The Forrester Wave™: B2B Commerce Suites, Q2 2020, report positioned Adobe as a Leader in B2B commerce.
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B2C commerce suites
The Forrester Wave™: B2C Commerce Suites, Q2 2020 named Adobe a Leader in B2C commerce.
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Data insights & audiences
Customer analytics solutions
See why marketers and customer insight pros should consider Adobe in The Forrester Wave™: Customer Analytics Technologies, Q3 2020 report.
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Digital intelligence platforms
Adobe scored five out of five in 15 criteria in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019 report.
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Data management platforms
Read The Forrester Wave™: Data Management Platforms, Q2 2019 report to learn why we’re a DMP Leader.
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Customer journeys
Personalization engines
Read how Adobe was named a Leader in completeness of vision and ability to execute in the May 2020 Magic Quadrant for Personalization Engines.
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The Forrester Wave™: Experience Optimization Platforms, Q4 2020
Mobile engagement automation
Forrester highlighted Adobe’s data management and measurement as best in the field and positioned us as a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020 report.
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May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs
CRM lead management
Marketo Engage was named a Leader in the July 2020 Gartner Magic Quadrant for CRM Lead Management report.
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Marketing Workflow
Collaborative work management tools
Forrester named Workfront a Leader in The Forrester Wave™: Collaborative Work Management Tools, Q4 2020 report.
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Advertising
Ad tech
Adobe is a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for its completeness of vision and ability to execute.
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Adobe Implementation services
Adobe implementation services
Read The Forrester Wave™: Adobe Implementation Services, Q2, 2020 report and learn why Forrester named Adobe a Leader.
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