This year, retailers are making ultra-personalisation a priority.

Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalised customer experiences.

Creative and seamless personalisation will give retailers a competitive edge in making ‘wow’ moments a staple of every customer experience.

As digital adoption levels out, retailers are focused on delivering great experiences that meet shoppers’ high expectations. But experiences that delight one day can become normalised the next. Brands that harness the power of data, technology and employee creativity will exceed customers’ needs in 2023 — and beyond.

Our annual research with Econsultancy uncovers key findings including:

  • Retailers are moving toward unified commerce models that use real-time data to create ultra-personalised experiences both online and in-store.
  • Hybrid shopping environments will be key to meeting customer demands for great experiences that consistently deliver the ‘wow’ factor.
  • Retailers must prioritise data to accurately predict their customer needs and serve personalised experiences at scale across all channels.

Eager for more than just retail trends?  Get the 2023 Digital Trends report.

Hone your competitive edge by checking out the trends influencing great customer experiences in 2023.

Adobe 2023 Digital Trends Report: Retail in Focus.