Report

How media and entertainment brands are using AI in 2025.

Explore how leading brands use AI, automation, and personalization to unlock new revenue streams and deliver connected customer experiences.

This Adobe 2025 AI and Digital Trends report for media and entertainment reveals how leading brands are turning generative AI, connected data, and smarter workflows into real business results.

Read the report and discover how market leaders are boosting creative productivity, scaling personalization, and reimagining how teams and technology work together.

Highlights from the report:

How smarter data strategies drive better decision-making and ROI
Why personalization at scale is the key to audience loyalty
Where M&E brands are seeing the biggest returns from generative AI
What organizational changes are helping brands deploy AI faster

Learn more about how media and entertainment organizations are closing the gap between customer expectations and digital experiences — and building stronger audience connections.

Please share your contact information to get the report.

00_config/marketo_form_setup_rules.js - 20251117T121800

30_privacy/privacy_validation_rules.js - 20251001T195718

20_template_manager/template_rules.js - 20251124T120556

90_build/global.js - 20251125T141902

98_progressive/progressive_controller.js - 20251125T145148

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

en_us language strings English

name

First name

Last name

Business email

Job title or role

Industry

Department

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

mktoFormsFunctionalArea = none

FIELD_RULE KEEP

mktoFormsJobTitle = none

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20250929T200801

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

40_field_management/field_preferences.js - 20250929T205629

50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631

40_field_management/category_filters.js - Category Filters 20250918T125252

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields