Consumer packaged goods (CPG) business solutions turn data into content, content into customers and customers into fans with Adobe
Take control of the CPG digital marketplace with real-time data, streamlined content creation and personalised customer journeys.
Learn why a creative approach will help you to keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.
Do more with your brand by doing more with data and content.
Learn the keys to achieving success in the age of the digital consumer.
Connect with your CPG consumers to keep them coming back.
It’s easier than ever for buyers, distributors and consumers to engage with brands directly, but whether they’re shopping online or in-store the thing they want most is the same: a healthy, fulfilling relationship with their favourite brands. Building that relationship on transparent communication and one-to-one personalisation ensures that they’ll never leave you.
Data leads direction for CPG brands.
Bring all your data streams — online and off-line — together in unified customer profiles that give you deeper insights into every one of your customers, so you can give them what they need and reach thousands more who need it too.
Don’t delay digital migration.
Anticipate and capitalise on shifting consumer channel preferences using a versatile ecommerce platform that brings personalised, relevant journeys to both B2B and B2C customers.
Stay agile with streamlined digital asset management.
Bring project management, content creation and digital asset management together for maximum efficiency. Centralise all your digital assets with an AI-powered solution that streamlines workflows and simplifies storage, tagging and retrieval.