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HOW WE HELP WITH B2B MARKETING

Drive growth and B2B marketing impact with Adobe

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What we offer

Lead management, ABM, and attribution

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Sales and marketing alignment

Equip sales with leads, insight, and relevant content

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Personalized cross-channel engagement

Intelligent nurture at every stage

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B2B analytics and attribution

Understand the journey and optimize marketing

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What we offer

Lead and account-based engagement, sales alignment, and attribution at scale

Today's B2B buyer expects only relevant and personalized experiences. And today’s B2B marketer needs more agility, flexibility, and creativity than ever

This is where Adobe comes in. Here’s how.

Watch an overview

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Gartner names Adobe a Leader in the 2022 Gartner Magic Quadrant for B2B Automation Platforms report.

Read the report | Read the report Resource Center Reports and Research

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SALES AND MARKETING ALIGNMENT

Equip sales with prioritized leads, customer insights, and relevant content

Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data, and efficient workflows.

This teamwork between sales and marketing will help create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.

Learn about integrating with sales

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PERSONALIZED ACCOUNT-BASED MARKETING

Intelligent nurture at every stage of the customer journey

When it comes to engaging with a buying team, personalization for each member is how you'll stand out. With Adobe, you'll get more reach, more agility, and better results.

With A/B testing and AI-powered predictive content, you'll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.

Learn about account-based marketing

B2B ANALYTICS AND ATTRIBUTION

Understand the journey to optimize your marketing

Gain a complete view of every B2B buyer’s journey, including online and offline touchpoints, and quantify your marketing performance to understand the impact and ROI of every marketing channel.

With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue, and which ones are not.

Learn about analytics and attribution

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Discover other solutions

Solution

Data insights and audiences

Solution

Content management

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Questions about marketing automation? We have answers.

What is account-based marketing (ABM), and how does it differ from traditional marketing?

Account-based marketing is a B2B strategy that focuses your marketing and sales efforts on a defined set of high‑value accounts instead of broad audiences. Unlike traditional marketing that targets large segments, ABM delivers personalized journeys, content, and campaigns to specific companies and buying groups to increase relevance, engagement, and pipeline impact.

What industries benefit most from marketing automation?

Marketing automation is especially valuable for B2B, technology, financial services, manufacturing, healthcare, and education organizations that manage long sales cycles and complex buyer journeys. Any industry that needs to nurture leads at scale, orchestrate multi‑channel campaigns, and measure ROI across touchpoints can benefit.

What specific features does Adobe offer for account-based marketing?

Adobe’s marketing automation solutions support ABM with account and buying‑group targeting, lead and account scoring, and advanced segmentation to identify and prioritize high‑value prospects. They also provide cross‑channel campaign orchestration, personalization, and robust analytics so teams can coordinate sales and marketing outreach and measure account‑level impact.

Are there case studies or success stories showcasing Adobe's impact on B2B marketing?

Yes, Adobe highlights B2B customer success stories that show improved lead quality, higher conversion rates, and more efficient pipelines using Adobe’s marketing automation and experience solutions. These stories typically detail how companies modernized their demand generation, aligned marketing and sales, and used data‑driven insights to grow revenue.

Does Adobe offer training or support for businesses adopting its marketing automation solutions?

Adobe provides comprehensive onboarding, training, and self‑service resources, including guided learning paths, documentation, and community support to help teams ramp quickly. Businesses can also access ongoing technical support and customer success services to optimize their marketing automation strategy over time.

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Improve your B2B marketing impact

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Be more efficient, agile, and creative when engaging with complex, demanding B2B accounts

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2021-04-15

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