Customer experience is mission critical.

Customer experience isn’t a nice-to-have. It’s critical to your business, which makes it a top priority for IT. You drive the transformation that makes the best customer experience a reality. We can help.

Innovative customer experiences require an innovative tech stack.

Experience is good for business.

Winning enterprises focus their digital transformation on customer experience and the results speak for themselves. A recent study showed that an emphasis on experiences brought a 250% increase in ROI, 10% growth in profit per conversion, and millions of dollars of legacy solution cost saved. Simply put, customer experience pays.

How We Help

Purpose-built CXM technology

Customer experience management (CXM) is bigger than CRM, CDP, customer engagement, or any legacy category. Our technology is not repurposed from some other use case. It is built intentionally for CXM and always will be.

Real-time customer profiles

With siloed data, you can’t get a clear picture of your customer. Adobe Experience Platform stitches together all your data into a real-time customer profile that is enhanced by continuous intelligence to enable truly personalized experiences.

Agility through extensibility

You need to work faster and with less. Our APIs and commitment to open source tech allow your developers freedom to build what they need without relying on expensive systems integrators.

Continuous intelligence for customer experience

To make the best decisions in real time, you need continuous intelligence. With Adobe Sensei, we provide powerful artificial intelligence trained specifically for CXM. Or train your own models to innovate faster.

Privacy, compliance, and security by design

Every technology is a tradeoff — innovation for risk. But with privacy and security-related features built in, we help you comply with regulations like GDPR and mitigate the risk that comes with pushing to the bleeding edge.

High performance and global scale

Customer experience uptime matters. With data centers around the world and an investment in edge technology, we enable fast, reliable performance whether you’re handling petabytes or exabytes of data.

We’re a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms.

We lead the industry in customer experience.

Customer experience requires a wide variety of technologies and according to analysts, we are leaders in them all.


“We’d rather invest resources in designing new products than managing an on-premises environment. Working within the cloud environment with Adobe Experience Manager allows us to focus on our core competencies and scale more efficiently.”

Sherri Wood, IT Director, Silicon Labs

Silicon Labs uses Adobe to democratize control over content assets at a global scale and to gain greater insights about their customers. This allows IT teams to focus on bigger problems, but ensures they are still in the loop when marketers take action.

Related Content

Great CIOs Transform Customer Experiences

Data Scientists are More in Demand Than Ever

Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.