Successful shopping experiences happen when the right content is presented at the right time throughout the customer’s journey—instore and online. It can be a challenge. But linking content creation, management and delivery across all devices and channels is essential to create a seamless experience from discovery to purchase.
No need to compromise on scalability and flexibility.
The only thing better than a memorable experience is a memorable, shoppable experience. Customers are interacting with your brand on mobile devices and computers, using in-store kiosks, engaging with emails and more. If you can add ecommerce to these touchpoints to create a journey that’s frictionless and personal, you can build an experience that has it all.
Adobe can help. Get unlimited flexibility with our secure commerce solution, Magento Commerce. As part of Adobe Experience Cloud, it integrates with key applications to unify experiences across channels and provide intelligent personalisation to drive higher value. Our agile technology means you’ll never be limited by the business model you want to follow — now or in the future.
If your customers aren’t getting a consistent shopping experience across your web and mobile sites, you’re weakening your brand. You need a fast and easy way to build unified brand experiences for all screens and devices.
Adobe can help. Experience Manager lets you easily create shopping experiences in one location for desktops, tablets and mobile — without writing code. There’s no need to develop separately for each screen or device. Using the same content, Experience Manager creates sites and pages that automatically adjust for all devices.
Attract the right audience with the right content.
You’d like to find out if your campaigns are hitting the right note — so if they aren’t, you can improve them. You know that testing and personalisation are important, but you don’t know where to start. And it would be great to see what your customers are viewing and purchasing in real time.
Adobe can help. With Adobe Target, it’s easy to test two versions of a shopping experience to find out which one your customers prefer. Deliver personalised content based on real-time data — increasing your conversions while reducing your workload. And get insights into your customers’ shopping experiences in real time, so you can send offers, recommendations and more.
In today’s digital world, you need to be able to respond to trends instantly. You’d like to find out how your customers are interacting with your sites and campaigns, so you can create effective experiences and quickly change course if something isn’t working.
Adobe can help. Get real-time insights with Adobe Analytics. Our data visualisations and dashboards let you see what’s happening as your customers make decisions, so you can create experiences that drive growth.
You’d like to understand the makeup of your audience so you can deliver targeted campaigns based on common characteristics — like frequent purchasers or a certain age group.
Adobe can help. Adobe Audience Manager collects all your customer data to create unified audience profiles — so you can target the same customers through web, social, search and mobile. Now it’s easy to deliver a consistent shopping experience to the same segment, across all channels.
A pivot in strategy back to individual branded shops was accommodated through API integrations between Magento Commerce and Adobe Experience Manager, while the benefits of the cross-branded shopbeergear.com experience remained intact. It became the engine at the centre of a growing catalogue of merchandise
John Faviano, Director of Demand Management and Integrated Marketing Technology for North America, Anheuser-Busch.
Consumers want relevant, engaging experiences no matter where they’re shopping — on web, mobile, video, social and other channels. Delivering the best digital experience requires the right combination of data, insights and digital content.
Adobe Experience Cloud gives you all the tools you need to deliver amazing experiences. You can manage all your assets from one location. Identify your best content through easy-to-execute tests. And get deep insights into your customers. With Experience Cloud, you can deliver the right experience to every customer, every time.
The pressure is on to make online shopping exceptional. In our latest consumer preferences report, we explored data from just under 10,000 shoppers to highlight how today’s retailers can deliver the right experiences online.