Rackspace is a leader in cloud-based and traditional hosting, including computing, storage and networking products. With almost 200,000 customers, Rackspace is dedicated to offering “fanatical” support to its customers as it scales globally. Before Marketo, Rackspace used an email marketing platform, queried its database with SQL and they had to endure a lot of laborious work just to get open and click-through rates for campaigns. In the words of Ashleigh Davis, Rackspace’s Marketing Programme Manager, “Creating reports for analysis was a nightmare.” In addition, Rackspace had been sending out one-off campaigns in an effort to stay top of mind, but had come to the realisation that they were causing their prospects e-mail fatigue. Rackspace wanted an automated marketing system that allowed them to pull metrics in real time, create synergies between sales and marketing teams and to enable them to think creatively about how to generate revenue.