Retailers focused on getting closer to their customers are opting for more experiential marketing campaigns-and rightfully so. The idea is, if you can immerse a customer in an experience or story, then the resulting engagement is more valuable and long-lasting because it evoked emotion.
Traditionally, retail advertising has been all about doorbuster sales and other pressure-based tactics. But in a digital world, where consuers are surrounded by advertising wherever they turn, turning ads into experiences is the way forward. Here are five standout examples of retailers doing exactly that.
1. Target At The Grammys
Target’s TV commercial that aired during the 59th Annual Grammy Awards show earlier this year wasn’t your typical ad. Rather than touting its products and thousands of shops across the country, the retailer opted to present a music video featuring singers Carly Rae Jepsen and Lil Yachty. Sure, branding appeared throughout, but anyone watching the Grammys clearly loves modern music, so the ad smartly treated them to such an experience. Bull’s-eye!