Experience-Driven Commerce
Experience-Driven Commerce
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Powered by Adobe Commerce Cloud, HP created digital experiences tailored to local markets in Asia-Pacific — experiences that inspired customers to head to their regional HP brick-and-mortar store.
"A pivot in strategy back to individual branded shops was accommodated through API integrations between Magento Commerce and Adobe Experience Manager, while the benefits of the cross-branded shopbeergear.com experience remained intact. It became the engine at the centre of a growing catalogue of merchandise."
John Faviano, Director of Demand Management and Integrated Marketing Technology for North America, Anheuser-Busch
The pressure is on to make online shopping exceptional. In our latest consumer preferences report, we explored data from just under 10,000 shoppers to highlight how today’s retailers can deliver the right experiences online.