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ADOBE 2024 DIGITAL TRENDS REPORT

The 14th annual Adobe Digital Trends report shows that to stay competitive, brands need unified data to refine and personalize customer journeys and unlock the full potential of generative AI.

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The inside look at what’s shaping personalization today.

Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. Our research shows customers expect seamless, connected experiences. To deliver on that, organizations need a strong data foundation and a clear strategy for how to leverage generative AI.

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Retail

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Media and Entertainment

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Financial Services

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High-Tech

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Content Management

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Data and Insights

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B2B Marketing

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title
Get insight into today with the Adobe 2024 Digital Trends report.
cardImage
Get insight into today with the Adobe 2024 Digital Trends report card image
CardDescription
Understand customer expectations now, what personalization truly means, and how to tap the potential of generative AI.
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2024-03-22
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ADOBE 2024 DIGITAL TRENDS REPORT
The digital trends defining the era of AI.

Get the report

Get the report

The inside look at what’s shaping personalization today.

The inside look at what’s shaping personalization today.

Customers want a more seamless journey.

Customers want a more seamless journey.

Data management is critical for success.

Data management is critical for success.

Generative AI requires unified data and clear KPIs.

Generative AI requires unified data and clear KPIs.
Digital trends by the numbers.

Only 26% of customers described their digital experience with a brand they have an existing relationship with as

Only 26% of customers described their digital experience with a brand they have an existing relationship with as

excellent.”

excellent.”

80% of customers say consistent and seamless interactions across different channels are

80% of customers say consistent and seamless interactions across different channels are

important” or

important” or

critical.”

critical.”

76% of senior executives are still working on, planning, or have not aligned on a comprehensive generative AI roadmap to broader business goals.

76% of senior executives are still working on, planning, or have not aligned on a comprehensive generative AI roadmap to broader business goals.
Understand the latest trends in your industry.
Get the Adobe 2024 Digital Trends report.