Experience-Driven Commerce
Deliver the right experience at the right time.
Experience-Driven Commerce
A pivot in strategy back to individual branded shops was accommodated through API integrations between Magento Commerce and Adobe Experience Manager, while the benefits of the cross-branded shopbeergear.com experience remained intact. It became the engine at the centre of a growing catalogue of merchandise
John Faviano, Director of Demand Management and Integrated Marketing Technology for North America, Anheuser-Busch.