In-person on-demand session

Leveraging GenAI to Deliver Personalization at Scale - S713

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

See how Omnicom’s proprietary approach to managing content workflows and optimizing hyper-personalized marketing campaigns unlocks areas of new growth and generates higher ROI. Whether you’re far along the content-generation maturity curve or need to start by breaking down silos, this agile, collaborative solution lets you guide customers seamlessly from awareness to advocacy.

Key topics include: 

  • Collaboration, integration, and synchronization with Content Factory, Omnicom’s forward-looking evolution of Adobe’s Content Supply Chain
  • Creation, personalization, and variation to the demand for personalized content
  • Orchestration, segmentation, and optimization

Track: Planning and Workflow, Content Management, Content Supply Chain, Generative AI, Personalized Insights and Engagement

Presentation Style: Thought leadership, Value realization

Audience Type: Advertiser, Campaign manager, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Email manager, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Healthcare and life sciences, Media, entertainment, and communications, Retail

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ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

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