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In-person on-demand session
Leveraging GenAI to Deliver Personalization at Scale - S713
SPEAKERS
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Chief Production Officer, Critical Mass
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Global Adobe Platform Lead, Credera
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Session Resources
ABOUT THE SESSION
See how Omnicom’s proprietary approach to managing content workflows and optimizing hyper-personalized marketing campaigns unlocks areas of new growth and generates higher ROI. Whether you’re far along the content-generation maturity curve or need to start by breaking down silos, this agile, collaborative solution lets you guide customers seamlessly from awareness to advocacy.
Key topics include:
- Collaboration, integration, and synchronization with Content Factory, Omnicom’s forward-looking evolution of Adobe’s Content Supply Chain
- Creation, personalization, and variation to the demand for personalized content
- Orchestration, segmentation, and optimization
Track: Planning and Workflow, Content Management, Content Supply Chain, Generative AI, Personalized Insights and Engagement
Presentation Style: Thought leadership, Value realization
Audience Type: Advertiser, Campaign manager, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Email manager, Marketing technologist, Omnichannel architect
Technical Level: General audience
Industry Focus: Healthcare and life sciences, Media, entertainment, and communications, Retail
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