As new generations of lawmakers enter the legislature, the demand for digital storytelling through videos, social media content, motion graphics, and GIFs has increased dramatically. Members of the media team use Adobe Premiere Pro and After Effects to produce an average of 120 videos each month, as well as regular “Look West” podcast episodes that are edited in Adobe Audition. GIFs created with After Effects also help reach constituents scrolling through their social media feeds. Overall, the variety of content has helped the DCO engage millions of people throughout California each month.
Graphic designers rely on trusted, proven applications including Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Adobe Photoshop Lightroom to produce a range of content, from still images and graphics for social media to digital brochures and flyers for members to share on their websites.
“With better real-time collaboration through Adobe Creative Cloud, our team ensures that the pieces we make around a specific issue are stylistically aligned and present the best, clearest public messages,” says Albert Garcia, Senior Media Consultant, Democratic Office of Communications and Outreach, California State Assembly Democratic Caucus.
Video Production Specialist Joey Hoang considers how to tell stories across evolving social media channels like Instagram and TikTok, while working with writers and graphic designers. Collaboration is one of her first and most important tools. Storing logos and style guides in Creative Cloud Libraries allows Hoang and the rest of the team to work more consistently with fonts, colors, images, and graphics.
While working remotely during the pandemic, Hoang and her teammates use Team Projects to collaborate in real-time on Premiere Pro and After Effects projects. Working with Creative Cloud Storage provides additional speed and peace-of-mind, with the team storing content on a more secure cloud, instead of home machines.
“The nature of our work is fast paced, so teamwork is essential to getting a video created, approved, and posted,” says Hoang.