Over 68 years ago, long before the Internet even existed, Walter Kennard was the proud owner of a small Australian machinery business, W. Kennard & Company. Kennard sold machinery to customers from his shop in the small town of Bathurst, 124 miles west of Sydney. That was until one customer asked a question that would change Kennard’s business forever. He asked if he could borrow a concrete mixer, instead of buying one.
“I won’t lend it to you,” Kennard said, “but I'll hire it to you.”
Fast forward to 2016, and Kennards Hire is one of the biggest players in the equipment hire market in Australia and New Zealand, with 162 branches and 1,100 employees. But the company knew it needed to transform the rental business away from the slow, old-fashioned process of equipment rental business. Because in the Internet age, who wants to fill out a paper form to rent the equipment?
Kennards searched the global rental business market to see who was leading the way in e-commerce. But they quickly realized they’d have to invent what they needed — become a trailblazer. They needed to look at e-commerce platforms that were flexible enough to integrate hundreds of physical rental stores, yet robust enough to support a bold new digital vision. The company’s dream was a ‘click and collect’ online tool rental business website that would unite a customer with a concrete mixer at the press of a button. For the second time in its history, Kennards revolutionized the way they did rental business.