From the very beginning, LegalVision has disrupted the legal space through its digital-first business model.
Starting as a resource for business owners to download DIY legal documents without needing a lawyer, over several reinventions they’ve evolved into one of APAC’s fastest-growing commercial law firms. Based in Australia, LegalVision provides a different approach to the legal sector, helping SMEs, start-ups, and corporate enterprises by operating primarily online.
Recently, LegalVision launched a membership model called LVConnect, offering unlimited legal consultations, free legal templates, and faster turnarounds for subscribers. The new service is the first of its kind in Australia for a law firm, designed to give customers access to affordable, specialist legal advice.
LegalVision has consistently worked to meet and exceed customer needs using digital capabilities. This includes a forward-thinking content strategy based on a library over 5,000 articles aimed at driving lead generation.
Their content, written in plain English and addressing customer pain points, brings over 15,000 visitors each day along with over 100 leads. The firm needed a platform to automate nurturing and improve conversion rates as well as develop a more robust understanding of their pipeline and customer lifecycle.