Report

How media and entertainment brands are using AI in 2025.

Explore how leading brands use AI, automation, and personalization to unlock new revenue streams and deliver connected customer experiences.

How media and entertainment brands are using AI in 2025

This Adobe 2025 AI and Digital Trends report for media and entertainment reveals how leading brands are turning generative AI, connected data, and smarter workflows into real business results.

Read the report and discover how market leaders are boosting creative productivity, scaling personalization, and reimagining how teams and technology work together.

Highlights from the report:

  • How smarter data strategies drive better decision-making and ROI
  • Why personalization at scale is the key to audience loyalty
  • Where M&E brands are seeing the biggest returns from generative AI
  • What organizational changes are helping brands deploy AI faster

Learn more about how media and entertainment organizations are closing the gap between customer expectations and digital experiences — and building stronger audience connections.

Please share your contact information to get the report.


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2025 AI and Digital Trends — Media and Entertainment

https://main--da-bacom--adobecom.aem.live/assets/pdfs/resources/reports/media-and-entertainment-digital-trends/media-and-entertainment-digital-trends.pdf

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  • Brands unlock creativity and efficiency with AI.

    Explore how brands use Adobe Firefly’s generative AI to boost creativity, transform workflows, and deliver campaigns with speed and impact.

    Read article

  • NFL redefines fan engagement with AI-powered marketing.

    NFL and Adobe use AI to find meaning in a flood of fan signals.

    Read article

  • DICK’S Sporting Goods personalizes athlete engagement.

    DICK’S Sporting Goods and Adobe partner to deliver personalized athlete experiences.

    Read article

See all resources
cardTitle
Adobe 2025 AI and Digital Trends — Media and Entertainment
cardDate
2025-07-29
cardImage
CardDescription
Learn how brands use AI, data, and smarter workflows to boost ROI and deliver better audience experiences.
primaryTag
caas:content-type/report
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caas:content-type/report, caas:industry/media-and-entertainment, caas:topic/generative-ai