With Marketo, RingCentral has been able to develop a comprehensive demand generation and sales funnel that captures, educates and qualifies leads and efficiently advances them through to close. As a result, RingCentral has been able to accelerate the sales process, generate higher revenues, convert more leads to sales, increase upsell opportunities and improve sales efficiency.
These benefits equate to tangible results that include a 12% increase in revenues through nurturing programmes, a 42% increase in revenues based on improved email prospecting and over 2,000 leads converted to sales opportunities using Marketo Engage Sales Insight. RingCentral also launched a Facebook poll on their customers’ views of the 2012 election using Marketo Engage social marketing technology. This single campaign resulted in 1,300 survey respondents, 28% sharing the poll socially and 189,000 social impressions.
“Marketo Engage has been instrumental in developing and growing our demand generation funnel as well as helping us to leverage the full spectrum of social channels to amplify our brand and marketing efforts,” says Nisha Ahluwalia, VP of Product Marketing at Ring Central.