06 | Provide proof of performance.
“When you’re able to go in and tell the C-suite, ‘We’ve done these beautiful campaigns with all this integration and all this great design work, but we’ve also increased the amount of kits that we sold this month,’ that is the ultimate in success,” says Shah’s colleague Dierdre Walsh, director of marketing and communication at Silicon Labs.
The company saw a 15 per cent conversion lift through site design and an uptick in traffic of up to 87 per cent in some areas.
As you evaluate your CMS choices, look for evidence that your investment will pay equally strong dividends. It will not only make it easier to get buy-in from internal stakeholders, but helps your own career when you prove you can hit ROI expectations.