They saved hundreds of thousands of dollars
The McFayden and Albertsons teams started to develop the new experience as an entirely platform-based property. They integrated the Magento Commerce with Mirakl, a powerful, easy to set-up SaaS platform. McFayden estimates that using Mirakl versus a custom-built marketplace platform saved Albertsons “at least hundreds of thousands of dollars and six to eight months of additional development.”
Everyone involved in the project was excited. Never before has an online marketplace been created specifically to match customer demand. The result, Albertsons Marketplace, is a locally-branded webstore experience that combines the familiarity of Albertsons brands with a vast selection of exciting new lifestyle options. To introduce these smaller brands to customers, Albertsons created “Seller Stories,” an editorial content section integrated to their existing blog platform.
The whole Albertsons Markerplace e-commerce site is seamlessly connected with Albertsons’ backend.
There’s a single sign-on integration via LDAP with Albertsons’ existing sites and banner programs, including an integration with the J4u customer loyalty platform, CSP security, and Adobe Dynamic Tag Management for analytics. This whole set-up was made possible by the API-based approach of Magento, which connects the Mirakl Marketplace platform with Stripe, their payment processor, and Avalara, the tax and rating platform.