Adobe Real-Time CDP Resources
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Adobe Real-Time CDP Resources

Dive into our comprehensive resources on customer segmentation and real-time data. Find insights and tools to personalize and target your marketing efforts.

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  • Product Demo: Adobe Real-Time CDP Overview

    Adobe Real‑Time CDP is an enterprise data platform that unifies first‑party data into real‑time profiles so you can segment and activate with speed.

  • Product Demo: Unify Customer Data with Real-Time CDP Experience Data Models

    Adobe Real-Time CDP uses the Experience Data Model (XDM) to unify and standardize customer data across systems.

  • Product Demo: Identity Service in Real-Time CDP

    Adobe Real-Time CDP Identity Services helps unify identifiers into actionable customer profiles, so you can gain a comprehensive view of your customer and their behavior.

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  • Stop coordinating. Start creating.

    How an AI Agentic Operating Model finally solves the real drag on your marketing team — and why Adobe and Omnicom built one together.

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  • Close the loop between paid and owned media.

    Most brands spend heavily on paid media without connecting it to what they know about customers. Adobe and WPP are changing that.

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  • Adobe and The Trade Desk partner on new integrations.

    Discover how Adobe Real-Time CDP and The Trade Desk help brands activate paid media signals across owned channels, in a privacy-first way.

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  • Turn media network potential into performance.

    First-party data alone won’t scale your media network. See how Adobe Real-Time CDP Collaboration helps close the gap between data and revenue.

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  • The future of customer data platforms.

    Explore insights from a survey of 150 executives and practitioners on how customer data platforms are changing in the age of AI and agents.

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  • The rise of the non-funnel shopper.

    As 86% of shoppers make unplanned purchases, learn how brands can win the non-funnel journey with better data and timing.

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  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

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  • Siemens Healthineers boosts marketing relevance with Adobe.

    Siemens Healthineers boosts engagement with 2X open rates using personalized Adobe-powered journeys.

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  • A flexible approach to data composability.

    A CDP with a flexible approach to data composability turns data into real-time customer experiences for faster activation and enterprise-grade control.

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1 - 9 of 291 results

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