Customer Data Platform Buyer’s Guide

Power real-time experiences with the right CDP solution that unifies, organises and activates data across digital channels. Read the five CDP must-haves.

Adobe Answers | What’s a real-time CDP, and why do I need one?

We look at how customer data platforms can deliver data management and top customer experience to help you in the cookieless world.

Adobe Answers | How can I prepare for the cookieless future?

We look at seven strategies to prepare for a cookieless tomorrow, today.

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2025 AI and Digital Trends in Data and Insights.

Guide

Adobe Real-Time CDP Collaboration use case guide for brands.

Customer Story

Coca-Cola creates personalised experiences at scale.

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Adobe Real-Time CDP and OneTrust Universal Consent.

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Adobe 2024 Digital Trends Asia Pacific and Japan report

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Nine Entertainment improves audience targeting with Adobe AEP Segment Match

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U.S. Bank accelerates personalised experiences at scale.

Customer Story

How Telefónica is adapting true omnichannel marketing with Adobe Experience Manager as a Cloud Service.

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Adobe named a Leader for B2C Customer Data Platforms.

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