In-person on-demand session

T-Mobile: A Smart Approach to Intelligent Content - S736

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Working with IBM, T-Mobile is creating an intelligent content supply chain that has already saved more than $2 million by automating their workflows and has increased the marketing team’s productivity by 47%. By focusing on agile marketing methodologies and infusing AI and GenAI into their content supply chain, T-Mobile is able to deliver on their mission to provide outstanding wireless experiences by being “customer crazed, and employee committed. Join this panel discussion to hear how T-Mobile:

  • Scaled Workfront throughout the enterprise and grew its user base from 60 to over 5,000+ in just five years
  • Built an intelligent content supply chain with automated workflows that supports onboarding and collaboration with agency partners
  • Established cross-functional ways of working, including integrating assets and meta data between Workfront and AEM
  • Developed a roadmap to optimize the content supply chain with GenAI to improve efficiency and enhance data-driven decision-making

Track: Planning and Workflow, Analytics, B2B Marketing, Content Management, Customer Data Management and Acquisition, Content Supply Chain, Generative AI, Personalized Insights and Engagement

Presentation Style: Case/use study, Value realization

Audience Type: Advertiser, Campaign manager, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, Data practitioner, Designer, Email manager, IT professional, Legal/privacy officer, Marketing technologist, Omnichannel architect, People manager, Social strategist, Business development representative

Technical Level: General audience

Industry Focus: Commerce, Consumer goods, Retail, Telecommunications

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