In-person on-demand session

Trust What You Create: GenAI and the Future of Work - S737

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SPEAKERS

ABOUT THE SESSION

GenAI is revolutionizing the future of work, talent and team dynamics and reshaping marketing and customer experiences. GenAI’s impact isn’t just increased productivity — it’s a catalyst for redefining roles, setting new benchmarks for customer expectations and decision-making, and cultivating a mutually beneficial relationship between humans and technology. Join IBM and a panel of AI experts and marketing leaders to better understand how to deliver hyper-personalized offerings and seamless purchasing customer journeys and how GenAI impacts marketing and creative teams in how they design, develop, implement, optimize, and analyze content and data.

In this session, we’ll discuss how to:

  • Preserve authenticity while leveraging GenAI for personalization and innovation
  • Encourage human creativity and ethical decision-making in conjunction with AI
  • Train talent and develop new ways of working

Track: Planning and Workflow, Analytics, B2B Marketing, Content Management, Customer Journey Management, Content Supply Chain, Generative AI, Personalized Insights and Engagement

Presentation Style: Thought leadership, Value realization

Audience Type: Advertiser, Campaign manager, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, Data practitioner, Designer, Email manager, IT professional, Legal/privacy officer, Marketing technologist, Omnichannel architect, People manager, Social strategist, Business development representative

Technical Level: General audience

Industry Focus: Automotive, Retail, Telecommunications, Distribution/wholesale

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