Nothing Beats a Jet2 Holiday: Turning Travel Data into Delight

Jet2.com is reshaping the digital travel experience with a modern, flexible foundation built on Adobe Experience Manager and Edge Delivery Services. By moving to a faster, more accessible platform and migrating major destination sites seamlessly, the team created a scalable framework that supports both operational efficiency and rapid content delivery. Building on this foundation, Jet2.com transformed the customer journey itself — leveraging Adobe Experience Platform and Adobe Target to activate real-time insights, refine audience strategies, and deliver relevant experiences across web, email, and app. The result: smarter personalization, improved efficiency, and journeys that better meet travelers’ needs. Gain practical insights on building a hybrid CMS model, aligning teams around shared insights, and delivering adaptable, customer-centered experiences at scale.

Key takeaways:

• See how Jet2.com boosted accessibility with a seamless platform migration
• Learn how real-time personalization and smarter audience strategies drove savings
• Explore how Jet2.com’s hybrid CMS model enables a scalable, customer-focused travel experience

Industry : Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Data Management and Collaboration

Content Category: Case/Use Study

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Project Manager, Operations Marketer , Commerce Professional, Content Manager, Martech Professional, Demand Generation Marketer, Product Marketer, Brand Marketer