78% of customers want consistent brand experiences.

Read the Adobe 2025 AI and Digital Trends in Customer Engagement report to discover how businesses are using AI-powered personalization and predictive analytics to create the consistent and tailored experiences customers expect.

Streamlined and unique customer experiences can unlock long-term growth. In our report, explore how businesses are responding:

56% of the most advanced users of generative AI in marketing and CX use data and analytics to predict customer needs, and 54% use it to personalize the web experience.
61% of senior executives believe that delivering personalized experiences and fostering deeper engagement will be critical for growth.
87% of organizations leveraging AI-driven personalization have already seen boosts in customer engagement.

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2025 AI and Digital Trends — Customer Engagement

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2025 AI and Digital Trends in Customer Engagement.

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Consumers want consistent experiences delivered in real time. Discover how AI-powered personalization and predictive analytics are helping businesses drive growth by creating consistent customer interactions across channels.

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2025-02-19

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