257 sessions
Kick off your Summit experience with an exploration of the latest insights for growing your digital business through personalized experiences. Adobe executives and customers from leading brands will explore the future of customer experience and best practices for combining creativity and marketing in the era of AI.
Discover how leaders from the world’s top brands are transforming and modernizing their digital marketing experiences. They’ll share the latest insights and product innovation that will inspire you to tackle business challenges.
Take a sneak peek at what’s being developed within Adobe labs. You’ll see demos of features that may or may not make it into Experience Cloud.
This program features adult content. Viewer discretion advised.
Kick off your Summit experience with an exploration of the latest insights for growing your digital business through personalized experiences. Adobe executives and customers from leading brands will explore the future of customer experience and best practices for combining creativity and marketing in the era of AI.
Shantanu Narayen, Chair and CEO, shares Adobe's vision in the age of AI.
Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, shares how Adobe is creating personalization at scale through unified customer experiences.
Join Shantanu Narayen, Chair and CEO, Adobe, as he chats with James Quincey, Chairman and CEO, The Coca-Cola Company.
Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, discusses generative AI and announces Adobe Experience Platform Agent Orchestrator.
Lara Balazs, Chief Marketing Officer and Executive Vice President, Global Marketing, addresses creativity and marketing in the age of AI.
David Wadhwani, President, Digital Media Business, shares how Adobe drives content at scale through GenStudio and Firefly Services.
Join Anil Chakravarthy, President, Digital Experience, and Worldwide Field Operations, Adobe, as he speaks with Jennifer Oleksiw, Group Vice Prsident, Global Chief Customer Officer, Eli Lilly and Company.
Elevate and empower your CX teams with AI that transforms creativity, personalization, and productivity. Discover how Adobe is revolutionizing customer experiences with generative AI and agentic innovation. This keynote will showcase real-world success stories, including Coca-Cola’s innovative approach, and highlight Adobe’s commitment to responsible AI. Learn how intelligent agents, purpose-built for CX, free teams to focus on strategy and innovation while delivering personalized, impactful experiences at scale. Don’t miss this opportunity to see the future of marketing in action.
Elevate and empower your CX teams with AI that transforms creativity, personalization, and productivity. Discover how Adobe is revolutionizing customer experiences with generative AI and agentic innovation. This keynote will showcase real-world success stories, including Coca-Cola’s innovative approach, and highlight Adobe’s commitment to responsible AI. Learn how intelligent agents, purpose-built for CX, free teams to focus on strategy and innovation while delivering personalized, impactful experiences at scale. Don’t miss this opportunity to see the future of marketing in action.
Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box. Key takeaways: Accelerate creation of high-performing, personalized experiences with simplified content authoring and development processes Create intent-based experiences by using gen AI to predict content and customer needs Optimize conversion with self-learning experimentation
Calculated metrics are one of the most flexible tools available within Adobe Analytics. While you can use this tool to create metrics as basic as a conversion rate, you can also go deeper and create statistical tests, set benchmark values, and even help fill in lost data. Discover the advanced metric settings in Adobe Analytics, including how to use non-default attributions, nesting functions, and metrics as a filter. Key takeaways: Why your company should dedicate time to creating calculated metrics How to create advanced metrics by using functions and non-default attributions Best practices for using metrics in Analysis Workspace
“The B2B buyer is a buying group,” states the Forrester Revenue Marketing Buying Group Manifesto, marking a significant evolution in how businesses approach B2B marketing. Aligning internal teams around buying groups is critical for marketing success. But how do you even begin to prepare your organization for this shift? Explore the steps to create, operationalize, and scale buying groups with an Adobe expert and IBM’s CTO. From defining roles to aligning processes and preparing data, this discussion provides a roadmap for success — even before implementing tools like Adobe Journey Optimizer B2B Edition. Key takeaways: Adobe’s proven framework for aligning teams, processes, and data around buying groups Insights from IBM on preparing for and operationalizing buying groups in B2B marketing Actionable steps to get started and drive alignment within your revenue teams
Securing and maintaining a marketing budget isn’t just about making the ask. It’s about proving value and building trust across your organization. To do this effectively, you need a strategy that ties your initiatives to revenue impact while ensuring alignment and scalability. Learn about tools and insights to prove marketing’s impact and secure leadership buy-in. Discover how to position your team as a key contributor to revenue, retention, and efficiency. Key takeaways: Prove marketing’s role in achieving business goals by showing the direct impact marketing has on what matters most to leadership Showcase marketing’s impact on revenue by demonstrating how marketing directly contributes to sales and business growth Show how marketing indirectly impacts customer retention, loyalty, and brand perception while improving operational efficiency to streamline GTM initiatives and drive revenue growth By clicking add to schedule, I agree the Adobe family of companies may share my information with GNW Consulting to contact me about this session.
Discover how AMP transformed its martech stack to unify data, enabling personalized marketing and seamless cross-channel journeys with Adobe Journey Optimizer. Bonnie Thorn, head of Digital and Customer, and Sylvia Lam, Communications Delivery manager, share how AMP drove strategic outcomes, enhancing engagement across superannuation and banking. Learn how they delivered next-best interactions, enhanced home loan retention, and launched tailored campaigns and newsletters. Gain insights into building multistep journeys while maintaining trust and consent compliance for exceptional, data-driven experiences. Key takeaways: Unifying customer data and personalizing at scale to drive impactful outcomes Delivering strategic use cases that meet business goals with Adobe Journey Optimizer Ensuring trust and compliance while driving influential campaigns
AI is rapidly transforming marketing content and customer experiences, but many companies face significant questions: How do I safely and effectively implement this into my business? How can I ensure high quality, on-brand, and safe outputs for business use? Discover how Adobe is revolutionizing the content supply chain with generative AI innovation, seamlessly integrating AI capabilities into the tools you already use. Learn about five powerful AI features that Adobe customers are leveraging today and get an exclusive preview of the exciting new features on the horizon. Key takeaways: Discover Adobe’s most powerful AI capabilities, both current and coming soon Explore how AI can boost efficiency across your organization Understand how generative AI technologies can accelerate your content output
Marketers everywhere are feeling the pressure to deliver impactful campaigns faster and at greater scale. This Strategy Keynote explores how marketing organizations can transform their end-to-end content supply chains to optimize efficiency, break down silos, and enable agile marketing. Traditional approaches just aren’t enough. Discover how modern AI-driven tools are empowering teams to accelerate on-brand content creation while streamlining workflows, boosting campaign effectiveness, and meeting burgeoning content demands.
Marketers everywhere are feeling the pressure to deliver impactful campaigns faster and at greater scale. This Strategy Keynote explores how marketing organizations can transform their end-to-end content supply chains to optimize efficiency, break down silos, and enable agile marketing. Traditional approaches just aren’t enough. Discover how modern AI-driven tools are empowering teams to accelerate on-brand content creation while streamlining workflows, boosting campaign effectiveness, and meeting burgeoning content demands.
Reaching audiences where they are is harder than ever, with fewer signals, limited performance insights, and an ever-growing focus on privacy. While many brands have consolidated their own first-party data, they don’t have to go it alone — strategic data partnerships with publishers, brands, and data partners can unlock powerful brand and performance marketing campaigns. Dive into how leading brands and publishers are collaborating today via privacy-centric data clean room and data collaboration technology to improve audience planning, activation, and measurement across the marketing funnel Key takeaways: How brands and publishers are using data collaboration solutions to improve business outcomes How marketers are approaching data partnerships and organizational alignment Getting started with privacy-centric data collaboration with Adobe
Unlock the full potential of Adobe Marketo Engage as a central hub for orchestrating marketing workflows and wrangling complex data sets to deliver personalized, omnichannel experiences. Discover strategies for building a strong data foundation, ensuring seamless data flows, and turning disparate inputs into actionable insights. Learn how to leverage tools like Adobe Experience Platform to create unified customer profiles that enable real-time personalization at scale. Whether you’re optimizing campaigns or future-proofing your architecture, learn how you to drive better engagement and get measurable results. Key takeaways: Building a pipeline of clean, actionable data to enable scalable personalization across channels Strategies for wrangling data within Marketo Engage to unify profiles and improve personalization efforts Workflows that streamline marketing operations and ensure data readiness for omnichannel engagement
Join Adobe Workfront product leaders to get a sneak peek of the future of strategic planning and workflow in what is the most attended session for Workfront at Summit — now in a condensed online version. Learn about the team’s focus on themes that align with a mission, customer needs, and market opportunities. These themes address business capabilities across the entire marketing lifecycle — all with an AI-first approach to automate work, simplify user experiences, and boost productivity. Key takeaways: Learn how Workfront powers Adobe’s Content Supply Chain Solution to unlock content velocity and personalization beyond human scale Gain deep insights and visualize the marketing lifecycle by unifying operational data, taxonomies, and systems across the enterprise Unlock critical capabilities for digital agencies to manage work and delivery of world-class client services