His team implemented Adobe solutions in late 2019 to help overcome such scale and complexity issues and to deliver more personalised campaigns geared toward growing its subscription business. Since then, Panda Security has speeded up campaign workflows by a factor of 50 and reduced the time-to-market for new campaigns from a week to just one day.
These advances are largely down to the improvements Panda Security has made to its personalisation and cross-channel marketing practices. With the help of Adobe Campaign and Adobe Target, the company can now build more complex use cases and roll out real-time campaigns, without sacrificing efficiency or performance.
In fact, Panda Security’s processes have never been more efficient. The company has also gained more control over its campaign orchestration and can now test content performance directly within Adobe Campaign, making its processes more streamlined and less error prone. In addition, easy access to campaign reporting allows Panda Security to analyse, learn and improve its performance over time.
Crucially, the company’s content has begun to resonate more deeply with customers. Product notifications sent to Panda Security’s free users via its customised channels have experienced a 200% rise in clicks, while notifications for its subscription customers have seen a 50% jump in clicks.
Next up for Díez and the team is to explore new options for A/B testing and personalisation using Adobe Target, as they continue to get closer to customers and build up Panda Security’s subscriber base.