Conveying complex messages with rich visuals
Members of the GOS team use stock assets extensively in proposals and presentations. In 2017, the GOS business development teams created 146 presentations, 178 proposals, and 500 distinct deliverables. But obtaining stock footage was not always easy. Previously, one person controlled access to the stock asset service. When designers found a stock photo or graphic that they wanted to use, they would email a link to the account administrator, who would download it and pass it on.
“It was frustrating for us, but it was also frustrating for the person in charge of the account because he was constantly getting inundated with requests for stock photos,” says Sheila Cheng, Creative Director, Business Development, Global Occupier Services at Cushman & Wakefield. “It got to the point where I would try to reuse images whenever possible, just to avoid the time and hassle. It was really putting a damper on my creativity.”
With Adobe Stock for enterprise, Cushman & Wakefield opened the doors to freer access to millions of high-quality photographs, illustrations, graphics, and video as well as unlimited users, sharing, re-uses, print runs, and digital distribution. Designers access Adobe Stock directly through their Adobe Creative Cloud apps, browsing assets and pulling in watermarked files to edit into drafts. Adobe Stock assets are used on nearly every page of a proposal or presentation, whether it’s a photograph of client-centric imagery or vector graphics combined into a visual accent.
To help control access, one person from each team or region still oversees purchasing approval for their team. But with Adobe Stock, replacing watermarked files with high-quality licensed versions take just a single click. All of the edits made to the comp file carry over to the licensed version, eliminating the need to redo any edits.
Not only do Cheng and Gribble appreciate the quality, depth, and breadth of images available through Adobe Stock, they also praise intelligent features that help them search quickly and find the image that captures just the right feeling for a client’s proposal. Visual Search and Aesthetic Filters, two features powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, make searching faster and more accurate.
Visual Search allows designers to drag an image into the search bar and find similar images on Adobe Stock. “Being able to work with Adobe Stock directly through our Adobe Creative Cloud apps is a huge time saver,” says Cheng. “Instead of going through pages and pages of office building images that don’t fit what I need, I can find an image that’s almost right and start looking for similar images. With Adobe Sensei powering intelligent search options in Adobe Stock, we can get a lot more creative because we know we’ll find exactly what we want.”